Madhavan further added that viewers in the Middle East can watch new blockbuster movies and all the weekend shows on Fridays instead of having to miss them on Sundays. The dedicated channel has been structured to suit the lifestyle of people residing in the south Indian state However, the viewers of Asianet in the Middle East are presently offered the same programming schedules as that of the channel in Kerala. "As the leading and trusted television channel of thousands of Malayalis in the region, we believe that the difference in outlook and aspirations must reflect in our channel's programming to fully connect with our audience here." Madhavan, Managing Director, Asianet Communications. "There is a considerable difference in the lifestyle of Keralites in Kerala and the Keralite community living in the Middle East," said K. Speaking on the occasion, Mammootty said, "Malayalees are so concerned and bothered of what's happening in and around them and the present launch of exclusive Channel really gives lot of hopes and aspiration to Malayali expatriates in the Middle East." Gazal concert by Jithesh and team added extra color to this auspicious occasion. Gulfar Mohammadali, Joy Alukkas along with other prominent industrialists were also present during the occasion.
![asianet middle east live youtube asianet middle east live youtube](https://www.readkong.com/static/7f/1a/7f1a4d9ccd76d5d5400c2d3e5ad3a61f/tv-guide-2018-campaign-middle-east-1161657-2.jpg)
B.R.Shetty, Managing Director, UAE Exchange Sunny Varkey, Chairman, Jems Group Dr. Madhavan, Managing Director, Asianet Communications Ltd for winning the best actor award in State Film Awards. Apwas officially launched by Mega Star Mammootty at Hotel Madeenath Jumaira, Dubai.Īsianet Middle East 24/7 ' it is a new Malayalm Satellite Television Channel exclusively for expatriate keralites.